Printing Glossary of Terms


Useful definitions and explainations of company and industry terms


Aqueous Coating (AQ):

It is used to protect and enhance the printed piece. Aqueous coating is applied to all 100lb gloss book and 100lb gloss cover.




Our Traditional Locking-Pin Buttons are printed at near photo quality and have a durable metal locking-pin backer.
Available Sizes:
Round - 1x1, 1.25x1.25, 2.25x2.25, 3x3, 3.5x3.5
Rectangle - 2.5x3.5, 2x3
Square - 2x2
Diamond - 2x2


Our Magnet Buttons are printed at near photo quality and have a magnetic backer.
Available Sizes:
Round - 1x1, 1.25x1.25, 2.25x2.25, 3x3
Square - 2x2



A series of vertical bars and spaces that represent any numerical series, most often a correct ZIP Code for the delivery address on a mailpiece. The barcode facilitates automated processing by barcode readers and scanners. A barcode also can be used to convey information for Delivery Confirmation and Signature Confirmation services. Barcodes that may be used for postal processing are POSTNET and UCC/EAN Code 128.



We have two different batch sizes 28" x 20" or 40" x 28". Jobs with the same type and quantity are collected on the same batch. For example, all business cards and postcards 4/1 1k are collected and printed on the same batch.


BEPO - General Tab Notes:

Your Domain Name is the url / link to the website that you own, where you will host bepo (ie..

Next you can upload an image that will be displayed as a header within Bepo, please upload an image type of jpg, png, gif, or swf with a size of 70px by 1024px.

In the "Sales Tax" field please enter the percentage of state tax (without the % symbol).

Ticking the "Allow Order Pickup" checkbox indicates that you will allow the end user to pick up their order at your location and bypass the shipping charge.


BEPO - Install Tab Notes:

"FTP/SSH Host" is the hostname or IP address of your FTP or SSH server.

"FTP/SSH Login" is the username you use to login to your FTP or SSH account.

Next to "Password" enter the password you use to login to your FTP or SSH account.

Next to "Domain" enter the URL of your website where Bepo will reside. (ie..

You may also include additional information you would like in this help request.


BEPO - Pricing Tab Notes:

Choose the product from the dropdown menu that you wish to alter the pricing of, please note after you make changes to the pricing of one product you must click the Update button below to save your changes.

Next to "Matte Finish" and "Round Corners" you can indicate the amount you wish to charge the end-user for these options (only available on some products).



The finishing department, which performs operations on the printed product after it has been printed. The bindery operations are as follows: Folding, Binding, Stitching, Scoring, Perforation, Die Cutting, & Envelope Converting (currently done in house).



Different methods used to secure loose pages in a book is called binding. Saddle stitch is an example of binding.



Bleed must extend past the cut-line and will be trimmed from the product during the final cutting phase. When the image is required to extend all the way to the edge, bleed is needed to preserve the finished look and the quality of the final product.

Please keep all text at least 0.125" inside the cut-line.

- The bleed for Standard Products is 0.125".
- The bleed for Booklets and Presentation Folders is 0.25".
- For Grand4mat Products, please see the G4mat FAQs for individual substrate guides.

We recommend using our templates at all times.



Booklets range from 8 to 52 pages printed on durable 100lb Book stock and are assembled in-house.



An outline around graphics, text or edge of a sheet.



Refers to the percent of light reflected back from a sheet of paper as measured by a light meter reading. Contrast is reduced and highlights are not as strong when paper with a lower brightness is used for a printed piece. Here at Cisco Print, depending on paper brand the papers have different brightness grades, for example Tango has 91 brightness, Balboa ha 90 brightness.


Bulk Mail:

Standard Mail or Third Class Mail.


Bumper Stickers

Perfect for outdoor use, our Cisco Print Bumper Stickers are printed on 4-mil premium white flexible vinyl film and coated with acrylic adhesive that's laminated to a 90# layflat liner. The film is designed to accept a variety of solvent based and curable inks. The liner offers excellent product layflat, adhering easily to most bumpers and enabling them to withstand a variety of environmental conditions. So go ahead and hit the streets with your brand, full speed ahead!


C1S paper:

Paper coated one side. Not to be confused with UV and aqueous coatings or laminates, the terms C1S and C2S refer to paper coated at the manufacturing stage, prior to printing. Coated paper has a smoother printing surface and lower ink absorption than uncoated paper. C1S is available for catalog covers and for our packaging products.

C2S paper:

Paper coated on two sides. Not to be confused with UV and aqueous coatings or laminates, the terms C1S and C2S refer to paper coated at the manufacturing stage, prior to printing. Coated paper has a smoother printing surface and lower ink absorption than uncoated paper.


Card Stock:

Also called cover stock. Mostly heavyweight papers are called cards stock. The thickness of card stock is indicated with point sizes such as 14pt, 16pt. Some people will also refer to 100lb gloss cover as a card stock.


Carrier Route:

The address to which a carrier delivers mail. In common usage, carrier route includes city routes, rural routes, highway contact routes, post office box sections, and general delivery units.



The primary colors used in 4-color printing. CMYK are used to reproduce full color on the printed sheet. CMYK also called PROCESS COLOR

C: Cyan (Blue)
M: Magenta (Red)
Y: Yellow
K: Key (Black)



The mixture of clay materials that are applied to paper to improve the smoothness of the paper's surface and improve ink holdout during the printing process. Examples are Aqueous coating (AQ) and UV coating. UV coating adds a gloss finish to the product and also improves the vibrancy of the printed colors. Spot-UV can be applied to selected portions of the piece, while keeping the rest a matte finish.


Coding Accuracy Support System (CASS):

A service offered to mailers, service bureaus, and software vendors that improves the accuracy of matching to delivery point codes, ZIP+4 codes, 5-digit Zip Codes, and carrier route codes on mail piece. CASS provides a common platform to measure the quality of address matching software and to diagnose and correct software problems.



Prepress Department that imposes multiple jobs of the same type in a press layout, called a batch. Collecting is responsible for creating schedules that meet production deadlines and satisfy job turnarounds.


Collect on Delivery (COD):

A service for mailers who need to mail an article for which they have not received payment. The amount due the sender is collected from the addressee and the USPS returns the amount due to the sender.


Color Types

4:4 (4 over 4) - 2 sided
full color on front and on back
4:1 (4 over 1) - 2 sided
full color on front, black on back
4:0 (4 over 0) - 1 sided
full color on front
5:0 (5 over 0) - 1 sided
full color on front
5:1 (5 over 1) - 2 sided
full color on front, black on back
4:5 (4 over 5) - 2 sided
full color on front and full color on back
5:4 (5 over 4) - 2 sided
full color on front and full color on back
5:5 (5 over 5) - 2 sided
full color on front and on back


Color Proof / Epson Proof / Match Print:

An image, created by using color inks. Showing what the final printed product will look like. Color proofs within Cisco Print are called Epson proofs tand are a 80%-85% match with the final product.


Consecutive Numbering:

Numbering a form, or a series of printed material where the number changes sequentially from one to another. Example, if the first one has number 201, the second will get 202, the third would be 203 and so on. Here at Cisco Print we do not offer that service.


Crop Marks (Guide Marks):

Lines printed in the margin of sheet that indicates to the cutter and bindery where the finished product should be trimmed. They are also used to show what part of a photo should be used and what part should be cropped off.


Die Cutting:

A specific shape like circle, star, etc (any designs that cannot be done by a straight cut) which is cut by a metal blade. Door hangers are a popular product which requires die cutting. We can accomodate shape sizes 13" x 10" and smaller, larger sizes must be sent out to other binderies.


Direct Mail:

Another name for advertising mail sent to targeted markets. It can be any mail class, but it is usually Standard Mail.


Direct Mail Short Runs

Direct Mail postcards with UV on both sides. Available in 14pt and 16pt. You supply the mailing list and we'll take care of the rest by digitally printing the names & addresses of your recipients on the product and applying a UV coating to both sides.

NOTE: This Direct Mail product is for quantities of 2500 and below.


Dots Per Inch (dpi):

A measurement of resolution of input, output and display devices. 300 dpi means that when printed, each square inch of your image will contain 90,000 pixels (dots), the higher the dpi (the more pixels per inch) the more crisp the printed image will be. Our electronic (digital files) have to have a resolution of at least 300 dpi. Anything less than that is considered as low resolution and may appear blurry when printed.



A process of imprinting an image by applying pressure to the back side of a material to change the surface, giving it a three dimensional or raised effect. Embossing can be referred to as raised lettering. Here at Cisco Print we DO NOT offer embossing or raised lettering.


Favorites / Adding to Favorites / Using Favorites:

The new and useful "My Favorites" feature at Cisco Print can be used in conjunction with our new product builder to save you a lot of extra time while placing orders and building jobs. You can save specifications for products and jobs you plan to purchase often to save time on future checkouts. Simply build your product and give it a memorable title relevant to your business. Next time you'll just have to go to your Favorites page and click the button, and the form will automatically be filled out for you, all that's left is to set your job and checkout - That's just a two click order!

You can view a brief video tutorial about this functionality on the "Favorites" page.


Finished Size / Trim Size:

The size of a printed product after all production operations have been completed.



Operations to a document after it has been printed. The finishing operations could include bindery work such as, folding, trimming, binding, die cutting, inserting or any post press process that must be completed.


Flat Size:

The size of a printed product after printing and trimming but before any finishing operations that affect its size, such as folding.



The application of metallic gold or silver foil on paper using a heated die. The foil is adhered to the surface leaving the design of the die on the paper. Our Foil Stamp Printing adds a custom touch to your printed product by applying a thin film of metal to paper that creates a high grade, eye-catching result.



The process of bending printed sheets in a specific area. Folding is one of our popular bindery jobs.


4-Panel Roll Fold:

A type of fold where the piece is folded inward at one end and then folded inward again one or more times. It is as if you are rolling the piece up.


Accordion Fold:

A sheet which has been printed on only one side then folded twice in right angles to form a W-shaped four page uncut section. Standard Accordion folds are offered as 4-panels. For 5-panel Accordion fold jobs submit a custom estimate. Accordion folds are usually available on 100lb gloss book papers. Such as, brochures and catalogs.


Double Gate Fold:

Single gate fold, with an additional fold on the center.


Double Parallel Fold :

A type of fold where the piece is folded in half and then folded in half again. The folds are parallel to each other.


French Fold (quarter fold):

A sheet which has been printed on one side only and then folded twice at right angles to form a four page uncut section.


Gate Fold:

When both sides of an oversize page fold into the gutter in overlapping layers.


Half Fold:

Is fold in half.


Half-Tri Fold:

A sheet is folded in half and then tri-folded.


Tri Fold:

A fold where a three panel piece has both side sections folded inward, one on top of the other each section is approximately 1/3 the length of the piece. Also known as a C-fold or letter-fold.


Z Fold:

A paper fold represented by back and forth folds into three panels.


Full Bleed:

Printing that goes to the edge of all four sides of the page.


Gloss Finish:

A coating on paper that provides a higher reflection of light, which results in a shiny appearance. Gloss coatings reduce ink absorption, which allows excellent contrast and color definition.


Gloss Paper:

Paper with a gloss finish, usually used for higher quality printing. Examples are 100lb gloss book, and 100lb gloss cover.


Paper with a gloss finish, usually used for higher quality printing. Examples are 100lb gloss book, and 100lb gloss cover.

A strip of paper containing gray tones ranging from white to black. So gray scale refers to black and white printed material.



Metal finger like clamps that grab the paper to pull it through the press as the sheet is being printed.


Group Shipping:

We now offer Group Shipping on limited products that have the same specifications. The Product Builder page will indicate if Group Shipping is available.

When ordering multiple sets of eligible products you can now ship them together and save on your shipping costs. Simply fill out the specifications for the first product and then hit the 'Add Set' button to the bottom left. In the new window name this set, and then choose the 'group ship' button. You can continue by clicking 'Add Set' until your order for this style of products is complete. It's easy, saves you money on shipping and you only need to track one shipment!

Certain limitations apply, please refer to our Shipping Policy for more information.

PLEASE NOTE: If you choose Group Shipping, your turnaround time may be extended by at least one day. Turnaround time for the group will not begin until all orders in the group are production ready. If one or more of the jobs designated for Group Shipping is delayed, for any reason, the entire group will be held and delayed until all jobs are complete.



The thinnest possible line or space that is visible.


Head to Head:

Printing on the front and back of a sheet is setup so that the top of both sides is printed at the same end of the sheet. You would turn the sheet like the page of a book to read the reverse side.



Printing on the front and back of a sheet so that the tops of each side are printed at opposite ends from each other. The top of one side is opposite the bottom of the other. You would turn the sheet over from top to bottom to read the reverse side. Also referred to as head-to-tail or tumble.



A spot on a printed sheet that appears as a small white circle with ink in the center, caused by particles such as dirt, dust, or bits of paper.



The printing of new copy on a piece that is already printed. Examples of imprinting are ink-jetting addresses on postcards after the actual card has been printed. Please note that we DO NOT imprint or inkjet on any paper with AQ or UV Coating. The only job that can be imprinted after printing is spot UV jobs and any jobs in this category, which are as follows: Spot UV on both sides, UV one side no UV on the other side, Spot UV on one side no UV on the other side. These jobs do not get UV or AQ coating after imprinting.


In House:

When a production process for a printed product is done within a facility and is not sent to an outsider, also referred to as in plant.


Ink Jet:

A printing technology in which liquid ink is sprayed through tiny nozzles onto the paper in a pattern of dots, forming the image on the paper. Jobs with AQ or UV coating cannot be ink jet printed.



A letter, card, or similar item placed inside another mail piece (host piece).


Job Number:

A unique number assigned to a job by a buyer or manufacturer. The number allows the job to be tracked throughout production. Here at Cisco Print customers get job numbers automatically when they place an order online. Any orders that come in through mail or by customers drop off at the front desk get "walk-in" job numbers.



Printing a page so that when positioned for reading the width is greater than the height.


Line-of-Travel (LOT) Sequence:

A sequence required for some Enhanced Carrier Route and carrier route rates in which mail pieces are arranged by ZIP+4 codes in the order in which the carrier serves the route. The mail pieces are sequenced in delivery order.


Line Screen:

A transparent screen which has been etched with fine lines. It is used to convert a picture or photograph into a halftone dot pattern so that can be printed.

At Cisco Print we do our best to maintain the fidelity of your creative intent through the complex process of reproduction in print. While printing 200 lpi may be satisfactory, we have gone one huge step further with the adoption of Staccato (or FM) screening method that brings near photographic quality. Staccato eliminates halftone screen angles, rosettes, and screening moirÉ while preserving the desirable details in your artwork. Our Staccato screening process employs 20 micron dot size which is equivalent to 500 lpi.
Read more about Staccato / FM Screening



1.The process of setting up and adjusting a printing press for a particular ink, paper and specifications prior to printing. This includes adjusting the infeed, grippers and guides, adjusting ink for proper coverage, registering copy, and matching the printed piece with the proof to be sure everything is correct. Also referred to as set up.

2. The paper used while making all the necessary adjustments before printing the actual run. Also referred to as set up.



The non-printed areas around the image area of a page.



The primary colors used in 4-color printing. CMYK are used to reproduce full color on the printed sheet. CMYK also called PROCESS COLOR

C: Cyan (Blue)
M: Magenta (Red)
Y: Yellow
K: Key (Black)


Offset Printing:

The transfer of an inked image from a plate to a blanket cylinder, which in turn transfers the image to the printing material as it passes between the blanket and the impression cylinder and pressure is applied. Also referred to as offset lithography. Here at Cisco Print use offset printing.


Open End Envelope:

An envelope with an opening along its short dimension.


Open Side Envelope:

An envelope with an opening along its longest dimension.


Out of Register / Off Register:

When an image is not printing in the exact location that it is suppose to. When printing more than one color, if the colors do not line up properly, they are out of register.



Sending information from a computer to a printing device to produce a printed page is called output.



Printing an image over an area that has already been printed. In printing process colors, one process color is printed over another creating a secondary color, which is a combination of two primary colors. Sometimes in the files that customers send us there will be overprinting issues. Such as type or logos not printing. Customers should be aware that we do not check for this and their overprinting situation must be evaluated before sending the files to us.


Overruns / Overs:

The quantity of items produced over the quantity that was originally ordered. Also referred to as any paper spoiled in the process of printing. For example if our batch is 1000 quantity batch we always overrun 150-200 sheets.


Pantone Matching System (PMS):

A registered name for an ink color matching system used to compare, match and identify specific colors. To do so we use a pantone book. It contains pantone colors with their closest CMYK values.


Paper Grain:

The direction in which the fibers line up during the manufacturing process. It is easier to fold, bend, or tear the paper along the same direction of the fibers. Cut sheet laser printers generally use long grain paper in which the grain runs parallel to the long side of the paper, resulting in better performance through the laser printer.


Perfect Bound Books

Perfect Binding gives your booklets a more finished, refined look. A 10pt C1S cover (no coating) is bound with 80lb book (no coating) on the inside. The cover will be printed as 4:0 with the inside cover being blank and the inside of the booklet will be printed as 4:4. Perfect Bound Booklets are perfect for catalogs, manuals, presentations and proposals.



A printing press that can print on the front and the back of the paper in one pass through the press.


The process of printing both sides of a sheet of paper in the same pass through the press.



Creating a series of holes so that the paper can be torn more easily along the line that is formed. Postage stamps and tear-off cards are common products that require perforation.

Copyright 2014 Cicso Print Design By PavoThemes



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