Printing Glossary of Terms 2

The smallest unit of a digitized image created by a digital device, such as a computer, camera, or scanner. Pixel is short for "picture element." The more pixels per inch the better the resolution. On computer monitors, the display is divided into rows and columns containing thousands or millions of pixels. Each pixel is composed of three dots representing the three color channels of red, green, and blue light that are necessary for creating a color image on computer monitors and television screens. Because of their small size, the pixels appear to merge, simulating a continuous tone image, but when magnified they appear to be tiny square blocks of light, as shown in the illustration.




A metal or paper light-sensitive sheet that holds an image that has been photographically produced. During the printing process, the image area picks up ink, which is then transferred to a blanket and then to paper.



Payment for delivery service that is affixed or imprinted to a mail piece, usually in the form of a postage stamp, permit imprint, or meter stamp.



Authorization required to mail without affixing postage. A postage imprint, also referred to as an indicia (The imprinted area in the upper right corner of the mail piece that indicates postage payment), is used instead. An advance payment is made to the post office and postage payment is deducted from that deposit.


Presentation Folder:

We offer different kinds of presentation folders, Inner pocket with round cut corner: (1 or 2, left & right pockets are optional) Inner pocket with straight cut corner: (1 or 2, left & right pockets are optional) Business card slit, left or right is also optional.



The process by which a mailer groups mail by ZIP Code so that it is sorted to the finest extent required by the standards for the rate claimed. Generally, presort is performed sequentially, from the lowest (finest) level to the highest level, to those destinations specified by standard and is completed at each level before the next level is prepared. Not all presort levels are applicable to all mailings.



Press Check:


Press Check:

Printed sheets from the press that are pulled once all the makeready has been completed. The sheets are checked for quality and accuracy before authorization is given to go ahead with the full production run. Sheets may be pulled throughout the run to do press checks to assure that quality is being maintained. We DO NOT do press checks for customers.


Press Proof:

A proof that is produced on the press using the inks and paper specified for that order. We do not produce press proof unless we want to check color for a rejected job.


Press Run:

The total quantity of pieces printed during one printing.


Price Break:

The order quantity level at which the price of the paper or printed material goes down.



One of two software systems that we use to send batches to the plating machine. When using Prinergy, batches will be sent to the Creo CTP (computer to plate).



The department in charge of making customers' files "print ready".



A copy of the artwork representing the finished product. It is used for review and approval. Here at Cisco Print we offer two types of proof.

1. PDF proof. PDF proof is an electronic proof. We charge $5.00 to send the proof via email.

2. Epson Proof. Is a printed proof, which also called hard copy proof it is a 80%-85% match with the final printed product and it is sent through mail for the customer to approve before the job is printed. The person in charge of sending the proofs to the customer is the person who is processing the orders.



Checking a proof for errors or discrepancies from the original copy.



Drilling of holes through a stack of paper. We use hole punching if a customer wants to have that on any printed piece. Applicable & popular sizes are 1/8" & 5/16". We can provide a different size, other than above mentioned, upon request.



A price, given by the printer or distributor, based on the specifications supplied for that product. We have an estimating department here at Cisco Print that can give a price quote or any custom job.


Register Marks:

The printed marks used to align color separations for printing so that each color registers with each other.



The measurement of output quality expressed in pixels (dots) per inch on a computer monitor or dots per inch on printed media. For example, a monitor displaying a resolution of 800 by 600 refers to a screen capable of displaying 800 pixels in each of 600 lines, which translates into a total of 480,000 pixels displayed on the screen. When referring to printed media, a 300 dpi (dots per inch) printer for example, is capable of outputting 300 dots in a one-inch line, which means that it has the ability of printing 90,000 distinct dots per square inch (300 x 300).


Rewards / Rewards Point:

Rewards is one of our newest features. We want to thank you for bringing all your important jobs to us so we're giving you something back! Now whenever you place an order with Cisco Print you'll be earning "rewards points" that you can save up to score coupons and cool gadgets. Also keep an eye out for our double and triple points days and boosted point specials.



The additive primary colors, red, green and blue, used to display color in video monitors. Printing with a file in RGB color mode will produce a washed out appearance. Cisco Print does not check files for RGB. That responsibility falls to the customer before submission of the files.


Roll Labels:

Roll Labels are great for packaging and promotions. Use them on bottles, as warning labels, or for branding. With different stock options, you will never run out of uses.



The turning or positioning of text or an image at different degrees of orientation on a page.


Round Cornering:

Using a machine to die cut the corners of forms, cards and books to create a rounded corner.


Saddle Stitching:

The method of binding the pages of a section where the folded pages are stitched through the fold from the outside, using a wire staple (stapling).



Samples of a completed job (a small quantity of the actual job) can be requested to be shipped to your billing address when drop shipping to your customer.


Satin AQ

Our Satin AQ is a water-based aqueous coating that helps seal and protect the printed product and provides a luxurious, satin finish.



A crease applied, in a straight line, to a sheet of paper to allow it to fold easier and more accurately.

Based on our equipment we score any sizes between:

3" x 4" (min) to 11" x 17" (max)
on 100lb book and 14pt stock.

Score in half, is the most popular.


Set Up:

1.The process of setting up and adjusting a printing press for a particular ink, paper and specifications prior to printing. This includes adjusting the infeed, grippers and guides, adjusting ink for proper coverage, registering copy, and matching the printed piece with the proof to be sure everything is correct. Also referred to as set up.

2. The paper used while making all the necessary adjustments before printing the actual run. Also referred to as set up.


Shrink Wrapping:

A method of wrapping packages or products with a plastic film and then applying heat so that the wrap fits tight to the product. Shrink-wrapping is used to package a product in specific quantities and is also used for protection purposes. It also adds some stability to the product when storing. Also referred to as plastic wrapping. We do not offer shrink-wrapping.



Fifth color, pantone metallic coated 877c. Must be designed in a vector based graphics program. Acceptable file types are EPS, CDR, and PDF.


Skid / Pallet:

A wooden platform used to hold stacks of paper or cartons. Used to store or ship materials or finished products.



A paperboard jacket that fits over the four sides (top, bottom, and two parallel sides) of a letter tray in order to keep the mail inside the tray from falling out.



Cutting paper by the use of a cutting wheel. Paper may be slit into smaller sheets or a web of paper may be slit into narrower rolls.

A slit can also refer to cuts made that do not divide a sheet. For example, on a presentation folder smaller diagonal slits can be made on the pockets where business cards can then be displayed.


Spiral Binding:

Book binding that consists of a spiral wire or plastic that is wound through holes. Also referred to as coil binding. Here at Cisco Print we do not offer that service.


Spot Coating / Spot UV:

Coating paper only in specific areas as opposed to all over coating. In a Spot UV job the job gets a UV coating in only specific areas and does not get any AQ coating in any other places. Spot UV can be referred to as spot varnish.


Spot Color:

Printing with one or more solid colors, generally black ink is used with the addition of other colors. It is used to add highlight and add color to a printed product without having to print with four-color process.


Stochastic Screening:

Images are converted digitally into screens made up of very small dots which are equal in size, but of variable spacing. The variable dot pattern eliminates many of the moiré patterns and allows for more than four colors to be used to represent an image. This is the primary aspect of high-fidelity printing.

At Cisco Print we do our best to maintain the fidelity of your creative intent through the complex process of reproduction in print. While printing 200 lpi may be satisfactory, we have gone one huge step further with the adoption of Staccato (or FM) screening method that brings near photographic quality. Staccato eliminates halftone screen angles, rosettes, and screening moirÉ while preserving the desirable details in your artwork. Our Staccato screening process employs 20 micron dot size which is equivalent to 500 lpi.



1.To assemble and combine film or negatives to produce the final film for plate making. This process is now done electronically by many companies, bypassing the manual process altogether.

2. In reference to labels it is the removal of the matrix or waste material from around a pressure sensitive label after it has been die cut.


Swatch Book:

A booklet containing samples of paper or ink colors.


Tax Exemption:

For tax to be exempt on all orders, a valid and applicable resale certificate form is required. A state tax license does not qualify as a resale certificate.
California does not accept resale certificates issued by other states.
If shipping to California, please provide a BOE230 form.
If you are shipping to Canada, a goods and services tax and harmonized sales tax (GST/HST) will be collected, as this tax is required by Canada.
Please check with your tax adviser for additional information and clarification.
Please download, complete and return the appropriate form(s). Forms can be e-mailed to- or uploaded via our resale certificate page (login is required).
Tax forms for your state can be downloaded



A preset model that acts as a structure for setting up a similar product. Here at Cisco Print we have lot of templates, for each product. The customers can download the templates online.

See all of our templates now...



A container used in postal facilities to hold letters and First-Class Mail flats. It is used as a basic unit of mail quantity for purposes of preparing mail to a qualify for discounted postage rates. Also see full flat tray, full letter tray, less-than-full tray, and overflow tray.



1. The process of cutting the product to its finished size. The excess that is cut off is also referred to as the trim.

2. Combining various roll sizes to be slit from a full width roll from the paper machine so that an acceptable percentage of the salable width will be used.


Turnaround Time:

The accumulated time between receipt of an order and completion of the finished product. Here at Cisco Print we offer different types of turnaround depending on the product, we have Next Day, 2-4 days, 5-7 days and 7-9 business days turnaround.



The process of converting text into type used for printing.



The part of the spectrum where the wavelength of light is shorter than the wavelength of visible light.

UV Coating:

A liquid coating applied to the printed piece, which is then bonded and cured with ultraviolet light. This coating is used to provide a protective coating to the printed image. Please note that you CAN NOT write or imprint on a uv coated jobs.



A thin, liquid protective coating, either matte or glossy, that is applied to the product. It adds protection and enhances the appearance of the product. It can be applied as an all over coating or it can be applied as a spot coating.



The provider of a product or service. Also referred to as supplier.


Window Envelopes:

An envelope with a die cut opening that is intended to have information show through from the piece inside the envelope.


Work and Tumble:

A printing method where different pages are assembled so that they are on one plate. One side is printed and the sheet is turned from front to rear so that you are using the opposite edge as the gripper edge and then the second side is printed. The product is then cut apart to make two finished items.


Work and Turn:

A printing method where different pages are assembled so that they are on one plate. One side is printed and then the sheet is turned over so that you are using the same gripper edge and then the second side is printed. The product is then cut apart to make two finished items.



Zipping is a way to compress electronic files A compressed file is considered "zipped."


ZIP Code:

A system of 5-digit codes that identifies the individual post office or metropolitan area delivery station associated with an address. ZIP+4 is an enhanced code consisting of the 5-digit ZIP Code and four additional digits that identify a specific range of delivery addresses.

ZIP+4 Code:

A nine digit numeric code composed of two parts: (a) the initial code: the first five digits that identify the sectional center facility and delivery area associated with the address, followed by a hyphen; and (b) the four-digit expanded code: the first two additional digits designate the sector (a geographic area) and the last two digits designate the segment (a building, floor, etc.)

ZIP+4 barcode:

A nine-digit POSTNET barcode consisting of 52 vertical bars. Also see Postal Numeric Encoding Technique.

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